Media has strongly influenced private dealings with social relationships. Now the ideas and concepts behind social networks are also changing business enterprises. Social technologies help to share valuable knowledge with one another and improve collaboration between employees of ben smith Air France.
Use of social media in companies and social business: Ben Smith
Social technologies are booming. Facebook and other social networks are not only popular in the private sector. Companies are also increasingly discovering the blessings of social media tools. They help to improve the collaboration and communication of your employees and to optimize company processes as a whole.
Blogs and wikis, for example, help to share and store valuable company know-how. In wikis, for example, employees document their work and make their contributions available to others. Every employee can search the wiki with the help of search terms and tap into the entire company know-how.
Social tools for your own employees: Ben Smith
Wikis aren’t the only social tools used in businesses. Microblogs, communities, forums, tagging, instant messaging and activity streams play at least as important roles. What they all have in common is that they offer options comparable to the popular model’s Facebook, Twitter, and others, but are only accessible to their own employees and offer higher data protection and better security than their well-known counterparts.
Functionally, these social tools enable the transfer of knowledge, network knowledge carriers in the company and generally improve communication. The interaction, the exchange between employees, but also between employees and customers, becomes more agile and faster.
Why Social Business Tools Are Important: Ben Smith
There are several reasons why social business tools are attracting great interest right now. Routine activities hardly play a role in companies today. Instead, the focus is often on complex problems that different employees are working on.
Knowledge management also has different requirements today than just a few years ago. Today it is important to find experts quickly and exchange ideas quickly. The knowledge is in the minds of the employees and cannot simply be stored in central databases. It has to flow to become productive.
Added to this is the growing global distribution and mobility of employees. Many also work from home. This raises the question of how best to lead virtual teams and introduce efficient communication management. Some companies hope that the use of such platforms will generally improve communication.
