Today, vlogging is extremely popular. The fact that there are too many people vlogging made it a powerful and effective medium for advertising almost everything whether cars like electric vehicles, tourism such as choosing the best airlines, appliances similar to where to buy https://www.ponfish.com/top-best-countertop-microwaves-for-seniors/ and so on… everything can be vlogged.
Vlogs Then and Now
Every year, there seems to be new updates and growth in how vlogging is done. In the previous years, technology had gigantic improvements, which made it simpler and more straightforward to make high-quality videos. There are a lot of vloggers who have advanced from their smartphones and webcams as well as single POV to outstanding video editing and cuts coupled with various camera angles.
These days, vloggers can be seen using plethora of mirrorless or DSLR cameras that is complete with impressive microphones. Furthermore, vloggers are blessed with tons of improved and newly developed editing tools and apps that are exclusively made for this activity.
Vlogging as a Marketing Strategy
More and more entrepreneurs and businesses are starting to enter the world of vlogging. There has been a huge surge in salespeople and marketers who are embracing vlog format for their marketing campaigns.
Believe it or not, the shift to social media ad spending began in 2018. This was initially felt among Instagram influencers. In return, it attracted more businesses to set a new trend for live video and vlogging through various social media platforms.
Because there are always new platform for social media being introduced, video content can be shared easier with stats that are more promising. With Instagram Live, Facebook Live and other live streaming platforms such as Twitch and YouTube, vlogging and live video becomes more valuable among thriving entrepreneurs and businesses.
Changes in Vlogging
With all things said, vlogging changed from being just a mean to document lifestyle to accommodating specific industry niches. It’s far from being a basic first-person storytelling to enjoying advancements and developments in filming and technology. These days, there are a lot of vloggers who are setting world’s trend or even virality by taking advantage of vlogging platforms. Eventually, these help startups and brands to gain traction and momentum for their business.