In an interview with CHN, Dr. Mohsenian Rad, Iranian professor of media and communication analyses the role of the media in protecting cultural heritage of a nation.

Media can play an important role in safeguarding and promoting cultural heritage. Press articles have the capacity to involve the public, modify laws and collect funds. Digital Media and high quality reporting can contribute to raising awareness on cultural heritage in the world.

Evaluating the impacts of natural and man-made disasters on cultural heritage and their management are the best ways to preserve cultural heritage.

One of the main objectives of UNESCO has always been safeguarding cultural diversity of the people which is possible through protecting their cultural heritage.

Preserving the cultural heritage has come to be an effective approach to combat the negative impacts which naturally arise in the age of globalization.